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Individual Giving in Humanitarian and Development Organisations of the Civic Society
Schramm, Filip ; Dohnalová, Marie (advisor) ; Frič, Pavol (referee)
The diploma thesis deals with an issue of individual giving in organisations of the civic society aiming at humanitarian aid and official development assistance. The goal of the thesis is to reveal whether there is an executive or missionary approach in the field of individual giving. The theoretical part provides information from the professional literature about civic society organisations, their financing with an emphasis on individual giving as well as about the field of humanitarian aid and official development assistance. The empiric part contains an analysis of obtained data through annual reports of individual organisations and questionnaire construction, results of the research and practical recommendations.
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Marketingové šetření finančních příspěvků neziskovým organizacím
Kovačová, Lenka
In this thesis I focus on the donor behavior fo the population in the Czech Republic. The aim of the thesis is to identify basic factor, that may influence the decision to provide donation to non-profit organizations. There are currently no similar re-searches in the Czech Republic. Firstly, in the theoretical part I define basic infor-mation about non-profit organizations, non-profit marketing, funding of non-profit organizations and also donor behaviour. In the practical part I reveal the analysis of quantitative research. Throught the questionnaire survey, there are identified determinants and motivation of research sample leading to philanthrop-ic behavior. Factor such as gender, income and age have an effect on donor behav-iour. The basic motivation of individual donation are values, psychological costs and benefits, efficacy and solicitation.
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Problémy fundraisingu v ČR
Drestová, Lenka ; Vávrová, Hana (advisor) ; Boukal, Petr (referee)
Diplomová práce reaguje na současné otázky ohledně problematiky fundraisingu. Práce se zaměřuje na jednotlivé formy fundraisingu a zkoumá především individuální dárcovství. Formou dotazníku hodnotí současný stav individuálního dárcovství mezi širokým spektrem neziskových organizací v České republice a navrhuje způsoby jeho rozšíření. V textu jsou zahrnuty základní aspekty neziskového sektoru, filantropie, fundraisingu, jeho forem a metod získávání finančních prostředků neziskovou organizací.
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